Jitendra Zaa
CRM & Service CTO | IBM Industries Market
Dynamic technical executive and Salesforce Certified Technical Architect (CTA) specializing in guiding Fortune 500 clients through successful digital transformations
About Me
Transforming enterprises through innovative technology solutions
I am a CRM & Service CTO at IBM Industries Market, leading Salesforce Technical Architects across IBM's North America Region. My approach prioritizes streamlined, user-centric solutions to maximize impact and empower businesses to thrive in the digital landscape.
With + years of experience in enterprise architecture, I specialize in Salesforce, ServiceNow, AWS, and GCP technologies. I am responsible for establishing best practices, enabling architects on platform features, conducting review boards, and building high-performing delivery teams.
As the leader of IBM's North America Salesforce Architect community, I consistently demonstrate my commitment to innovation and knowledge sharing through technical blogs, user group meetings, global Salesforce events such as Dreamforce and Salesforce World Tours, and educational YouTube content.
I am also the Alpharetta Salesforce Developer Group Leader, cultivating a vibrant community of Salesforce professionals and fostering knowledge sharing, skill development, and networking opportunities.
In 2023, I completed the Chief Technology Officer (CTO) Program at MIT, further strengthening my executive leadership and technology strategy capabilities.
"The more I learn, the more I understand how little I know" — This philosophy drives my continuous exploration of technology and programming languages.Career Journey
A decade of leadership in enterprise technology
CRM & Service CTO
Leading CRM & Service technology strategy across IBM Industries. Driving digital transformation for Fortune 500 clients.
Executive Architect - Industries
Communications Sector Executive Architect leading Salesforce Technical Architects in North America region.
Sr. Technical Architect
Oversaw technical architect teams, evaluated new Salesforce products, and shaped the Salesforce practice in IBM North America.
Principal Consultant / Architect
Worked on large-scale healthcare projects with billions of records and 20+ integrations. Led complex Salesforce implementations.
Software Engineer
Started career in J2ME development, transitioned to Salesforce in 2008. Worked on ASP.Net and various technologies.
Technical Expertise
Cutting-edge skills powering enterprise solutions
AI Expert
Generative AI, Agentforce, Prompt Engineering, LLMs, AI Orchestration, MCP, A2A Integration Architect
Salesforce Platform
Certified Technical Architect (CTA), 36+ certifications, Apex, LWC, Visualforce, Integration patterns, Large data volumes
ServiceNow
ITSM, ITOM, Service Portal, Flow Designer, Integration Hub, Custom applications
AWS & GCP
Cloud architecture, Lambda, API Gateway, Compute Engine, Cloud Functions, Enterprise integrations
Backend Development
Java, C#, Node.js, Python, PHP, RESTful APIs, Microservices architecture
Frontend Development
Angular, React, jQuery, Bootstrap, Lightning Web Components, Modern JavaScript
Enterprise Architecture
Solution design, Integration patterns, Digital transformation, Best practices, Review boards
Achievements & Recognition
Milestones that define excellence
Salesforce MVP Hall of Fame
9x Salesforce MVP (2014-2022) and inducted into the prestigious MVP Hall of Fame for sustained community contributions
Salesforce CTA
Certified Technical Architect - the highest technical credential in the Salesforce ecosystem with 36+ certifications
Published Author
Author of "Apex Design Patterns" (2016) and technical reviewer for multiple Salesforce publications
Dreamforce Speaker
Speaker at Dreamforce 2014-2015, Boston Salesforce World Tour, Lightning Week, and numerous global events
Community Leader
Alpharetta Salesforce Developer Group Leader and co-founder of CTAGoF.com for CTA mentorship
Academic Excellence
Top 5 university topper from RTM Nagpur University. First place in national paper presentation on Genetic Algorithm
Publications & Courses
Sharing knowledge with the community
Apex Design Patterns
Harness the power of Apex design patterns to build robust and scalable code architectures on the Salesforce platform. Published 2016.
Book - Packt PublishingMastering Salesforce DX
Comprehensive online course covering Salesforce Developer Experience (DX), source-driven development, and modern deployment practices.
Udemy CourseTechnical Reviewer
Reviewed multiple Salesforce publications including "Enterprise Patterns in Salesforce," "Introduction to Chatter," "Visualforce Cookbook," and more.
Multiple PublicationsWhat People Say
Trusted by industry leaders
I worked with Jitendra on a complex project where he came on when things were difficult. He made a difference instantly. His ability to understand the needs of the business and translate them into workable solutions is exceptional. He is both hands on and a great team leader, building creative solutions and getting the job done, regardless of the complexity.
Mathieu BradierOne of the best consultants and technology leader. Easy to work with, knowledgeable, and eager to learn. We used him and his team for a highly-complex, highly-visible business transformation and Salesforce consolidation initiative. He rocks. Get him if you can.
Rohit AroraJitendra is one of the best salesforce technical architect that I have ever worked with. His strong technical background is complemented by his can-do attitude and willingness to tackle difficult business and technical issues heads on. I had the opportunity to observe him in action for a very complex Financial Services Cloud implementation which Jitendra spearheaded to successful launch with a smile on the face.
Kunal Mandalia, M.S.Get In Touch
I'm always interested in connecting with fellow technologists, discussing architecture challenges, or mentoring aspiring CTAs.